Social media optimization is not a tool but it is today’s internet culture. With social media sites on the internet, people have got a good platform to become more social, more interactive and more communicative. Social media optimization doesn’t only allow discovering and reading the content and information but also encourages you to share the knowledge what you have...
encourages you to share your knowledge,
discovering and reading content and information,
Social media optimization,
social media sites,
today’s internet culture,
social media platforms,
Social media optimization
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.
social media
when it comes to social media usage. Women were even more active on social media a couple of years ago, however, today's numbers point at women: 68%, and men: 62%. In the United States, a 2018 survey reported that 88 percent of people 18–29 years old have at least one social media account. Over 60% of 13 to 17-year-olds have at least one profile on social media, with many spending more than two hours per day on social networking sites.
Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:
Social media are interactive Web 2.0 Internet-based applications.
User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.
Users typically access social media services via web-based technologies on desktops and laptops or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online.
Some social media sites have the potential for content posted there to spread virally over social networks. The term is an analogy to the concept of viral infections, which can spread rapidly from person to person. In a social media context, content or websites that are "viral" (or which "go viral") are those with a greater likelihood that users will reshare content posted (by another user) to their social network, leading to further sharing.
In some cases, posts containing popular content or fast-breaking news have been rapidly shared and reshared by a huge number of users. Many social media sites provide specific functionality to help users reshare content, such as Twitter's retweet button, Pinterest's pin function, Facebook's share option or Tumblr's reblog function. Businesses have a particular interest in viral marketing tactics because a viral campaign can achieve widespread advertising coverage (particularly if the viral reposting itself makes the news) for a fraction of the cost of a traditional marketing campaign, which typically uses printed materials, like newspapers, magazines, mailings, and billboards, and television and radio commercials.
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Social media mining is the process of obtaining big data from user-generated content on social media sites and mobile apps in order to extract patterns,
form conclusions about users, and act upon the information, often for the purpose of advertising to users or conducting research.
The term is an analogy to the resource extraction process of mining for rare minerals. Resource extraction mining requires mining companies to sift through vast quantities of raw ore to find precious minerals;
likewise, social media mining requires human data analysts and automated software programs to sift through massive amounts of raw social media data in order to discern patterns and trends relating to social media usage, online behaviors, sharing of content, connections between individuals, online buying behavior, and more.
These patterns and trends are of interest to companies, governments, and not-for-profit organizations, as these organizations can use these patterns and trends to design their strategies or introduce new programs, new products, processes or services.
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Observers have noted a range of positive and negative impacts of social media use. Social media can help to improve an individual's sense of connectedness with real or online communities, and can be an effective communication (or marketing) tool for corporations, entrepreneurs, nonprofit organizations,
These are some of the content creation activities that networked individuals take part in:
writing material, such as text or online comments, on a social networking site such as Facebook: 65% of Internet users do this
sharing digital photos: 55%
contributing rankings and reviews of products or services: 37%
creating "tags" of content, such as tagging songs by genre: 33%
posting comments on third-party websites or blogs: 26%
taking online material and remixing it into a new creation: 15% of Internet users do this with photos, video, audio, or text
creating or working on a blog: 14%
Another survey conducted (in 2015) by Pew Internet Research shows that Internet users among American adults who uses at least one social networking site have increased from 10% to 76% since 2005.
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from traditional media, creating micro-celebrities with the click of a mouse
In the context of present celebrity culture, an Internet celebrity, blogebrity, cyberstar, online celebrity, micro-celebrity or Internet personality, or influencer is someone who has become famous by means of the Internet. The advent of social media has helped people increase their outreach to a global audience.
The Internet allows the masses to wrest control of fame from traditional media, creating micro-celebrities with the click of a mouse
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The effect of social media on adolescents has been studied increasingly as social media have become more prevalent. By using social media, adolescents can develop issues associated with mental health, but positive effects are also present.
The effect of social media on adolescents has been studied increasingly as social media have become more prevalent. By using social media, adolescents can develop issues associated with mental health, but positive effects are also present.
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Social media and television broadcasting have a number of connections and interrelationships. In the 2010s, social media technologies and websites allow for television shows to be accessed online on a range of desktop and mobile computer devices, smartphones, and smart TVs. As well, online users can use social media websites to share digital video clips or excerpts from TV shows with fellow fans or even share an entire show online. Many social media websites enable users to post online comments on the programs—both negative and positive—in a variety of ways.
Viewers can actively participate while watching a TV program by posting comments online and have their interactions viewed and responded to in real time by other viewers. Technologies such as smartphones, tablets, and laptop computers allow viewers to watch downloaded digital files of TV shows or "stream" digital files of TV shows on a range of devices, both in the home and while on the go. In the 2010s, some television producers and broadcasters are encouraging active social media participation by viewers by posting "hashtags" on the TV screen during shows; these hashtags enable viewers to post online comments about the show, which may either be read by other social media users, or even, in some cases, displayed on the screen.
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Connectivity refers broadly to social connections forged through mediated communications systems. That is, 'since the arrival of the World Wide Web and the spread of mobile communications, mediated connectivity has been quietly normalized as central to a consolidating ‘global imaginary’ One aspect of this is the ability of the social media to accumulate economic capital from the users' connections and activities on social media platforms by using certain mechanisms in their architecture. According to several scholars, "it is a key element of social media logic, having the material and metaphorical importance in social media culture".This concept originates from the technological term of "connectivity" but its application to the media field has acquired additional social and cultural implications. The increasing role of social media in everyday life serves as the basis of such connectivity in the 21st century. It shows the interrelations between the users activities on social media and at the same time the empowerment of the social media platforms with the data that was produced by the users and given to those services for granted.v
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A social networking service is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
This page is a timeline of social media. Major launches, milestones, and other major events are included...
Social media measurement or 'social media monitoring' is a way of computing popularity of a brand or company by extracting information from social media channels, such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards and user-generated content from time to time.
In other words, this is the way to caliber success of social media marketing strategies used by a company or a brand. It is also used by companies to gauge current trends in the industry. The process first gathers data from different websites and then performs analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand.
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Social media detoxification or Social media detox is a kind of mental detoxification under the umbrella of Digital detox, specifically referring to a period of time when individuals stay away from social media platforms.
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This article considers social media coverage of the Olympics, and how it has evolved over the past decades.
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Social Media consists of a myriad of means in which the interactions among people using web-based tools and platforms creates online virtual communities centred on user input and the sharing of information. Social media features anything from content-sharing to collaboration, and can take the form of platforms such as microblogging, forums, bookmarking sites, social networks and wikis. Prominent examples of social media include websites such as Facebook, Twitter, LinkedIn, YouTube and Reddit.
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Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a social platform such as Facebook, Instagram or Twitter.
Social media in education refers to the practice of using social media platforms as a way to enhance the education of students. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content".
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:
Social media are interactive Web 2.0 Internet-based applications.
User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.
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