Axios
Australian ambassador to the U.S. Joe Hockey spoke to the FBI about the meeting between Trump campaign aide George Papadopoulos and High Commissioner to Britain Alexander Downer, in which Papadopoulos revealed that he knew that Russians had hacked Democrats' emails and had dirt on Hillary Clinton, the Sydney Morning Herald reported.
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Axios
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Mashable And The Challenge Of Venture-Funded Media
Last week, Mashable laid off 30 editorial staffers and made a company-wide pivot towards the video and television business. The move follows the announcement of a $15MM venture capital infusion by Turner Broadcasting and friends, bringing total investment in the company to $46MM.
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Alex Magnin at Thought Catalog
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Why Is Every VC Suddenly Obsessed With Content Marketing?
Venture capitalists. When you hear the term in the startup world, it's met with a ton of very immediate, very opinionated reactions. These range from the good ("I wouldn't be where I am today without my investors") to, let's just say, the less than good.
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The Content Strategist
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Pinterest Poached Advertising Execs from Google and Facebook
Pinterest is looking to bolster its advertising business with new executive hires from Google and Facebook.
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Fortune
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It's Time for Online Media to Pivot From Advertising
Print media has been in decline for more than 15 years, its business model obsolesced by the ubiquity of free online content and the rise of online advertising. But all was not lost: The internet brought with it exciting new opportunities and forms. Eventually, one assumed, it would also bring exciting new revenue structures to replace the ones it had undermined.
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Will Oremus at Slate Magazine
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Pinterest thinks it can challenge the Facebook-Google duopoly
Pinterest thinks it can challenge the Facebook-Google duopoly. Pinterest can lay a claim to the domain of marketing where people are still unsure of what they want, said president Tim Kendall. Pinterest is doubling down on building products that aid the discovery process like recommendation feeds.
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Tanya Dua at Business Insider
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The price of free: how Apple, Facebook, Microsoft, and Google sell you to advertisers
Jumping from Windows 7 directly to Windows 10 has to be something like a farmer visiting Times Square. Live Tiles flash and move. A nice assistant named Cortana always hovers nearby. Click on the wrong spot and you could be whisked away elsewhere on the Web.
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Mark Hachman at PCWorld
Here's What Came Out of Facebook, Google and Pinterest's Discussion About Cross-Platform Measurement
The biggest social platforms say they want to work together to help advertisers measure their campaigns across platforms, but marketers know better. Platforms of course, hold metrics close for privacy reasons but also as a way to leverage bigger budgets from brands.
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Lauren Johnson at Adweek
Facebook and Google completely dominate the digital ad industry
Google and Facebook together accounted for an astounding 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates by Pivotal Research senior analyst Brian Wieser on Wednesday.
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Alex Heath at Business Insider
The case against the venture capital craze for content - Digiday
Mar 28, 2014 - Last year marked a major shift in venture capital interest back toward media companies, which investors have traditionally shunned. And for fast-growing digital media companies, it's hard to resist the allure of venture capital. Publishers like Vox Media and BuzzFeed raised over $330 million across 60 deals ...
VCs Take the Media - The Baffler
Still, even with its new name and mounting investor interest, Blumberg's company is a notional, if not strictly fictional, creation. It doesn't quite exist ... Venture capitalists have decided that there's money to be made in media, or at least in starting media companies—a fact that should concern us all. Blumberg's efforts also ...
Why venture capitalists are suddenly investing in news — Quartz
Mar 12, 2014 - Media organizations are hiring again. Promising young reporters are leaving stalwart publications for new newsrooms. And venture capitalists are pouring millions into nimble publishing startups. It's a rare moment of optimism for an industry accustomed to doom and gloom. “When we started, investors did ...
Why Is Every VC Suddenly Obsessed With Content Marketing?
Jul 7, 2015 - In the VC world, content is the new Uber. ... From big names to brand new firms, former CEOs to career investors, everyone in venture capital seems hot to publish. How do I know this? ... I was leading content at HubSpot at the time and had worked in digital media for both Google and a local startup.
17 Venture Capital and Angel Investors to Follow on Twitter | Inc.com
Feb 5, 2015 - Follow these super knowledgeable startup investors for insight and advice. ... Prior to his foray into venture capitalism, he was an entrepreneur himself and co-founded email marketing brand Sombasa Media (later acquired by About.com). Why follow Beisel: He often shares tweet-size startup tips based on ...
It's time for online media to pivot from advertising. - Slate Magazine
Nov 21, 2017 - As newspapers withered, digital media ventures—first Slate and Salon, then the Huffington Post, Gawker, Business Insider, BuzzFeed, Mashable, Vice ... Venture capitalists and big media investors rained cash on some of the most promising of these, sheltering them from market pressures in hopes that they ...
Mashable And The Challenge Of Venture-Funded Media | Thought ...
Apr 13, 2016 - The move follows the announcement of a $15MM venture capital infusion by Turner Broadcasting and friends, bringing total investment in the company to ... Digital media companies have disrupted their traditional counterparts, sucking up magazine readers and idle time, and doing so at a much lower cost.
Advice from VCs: Digital Content Investors Tell Us What They Look For ...
Jun 22, 2015 - If you were measuring by the size of the headline fonts, 2014 looked as if it were an inflection point for venture capital (VC) investment into the digital ... that can help migrate traditional publishers to the digital world-think CMSs, ad platforms, and mobile content solutions-then interest in the market has been ...
Six Myths About Venture Capitalists - Harvard Business Review
Well-known VC firms such as Kleiner Perkins and Sequoia have cultivated a branded mystique around their ability to find and finance the most successful young companies. Forbes identifies the top individual VCs on its Midas List, implicitly crediting them with a mythical magic touch for investing. The story of venture capital ...
[PDF]Top 12 Most Active Investors in the Digital Health 50+ Market - AARP
New digital health apps and wearable devices for the young get the lion's share of media attention. But entrepreneurs and investors investing with the 50+ market in mind are focusing on a big — and growing ... country's top venture capitalists are putting much of their digital health dollars toward the 50+ market. And our data ...
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Pinterest wants to grow its advertising business, so the social pinning site has tapped two executives from Google and Facebook to help boost its ad team.
Jon Alferness, the former vice president of product management for Google’s travel and shopping products, is joining Pinterest to lead the company’s advertising products group. In that role, Alferness will work on developing and launching global ad products, including targeted ad campaigns, according to Adweek. Alferness had been at Google for nearly 13 years, working on the Internet search giant’s search ads and mobile display ad products, among other areas.
Also joining Pinterest is Meredith Guerriero, who has been heading up Facebook’s health, grocery, and politics ad verticals since 2015. Guerriero is also a former Google employee, having spent nearly a decade with on company’s search and mobile ad products before she joined Facebook. She will be the head of partnerships in the East Region and run the company’s New York office.
“Advertisers are increasingly demanding more granularity in targeting capabilities to reach consumers,” said Monica Peart, eMarketer’s senior director of forecasting. “Google and Facebook have positioned themselves at the front of this demand curve by being the ad publishers with some of the best-in-class targeting abilities in the digital ad market. With Facebook being able to provide targeting based on consumer interests and Google capitalizing on where those consumers have been through searches, both companies ensure their lead among digital ad publishers.”
Google and Facebook Still Reign Over Digital Advertising
It was a very good week for two of the biggest tech companies on Earth. Facebook announced it made $9.3 billion this quarter, a 45 percent increase compared with last year, while Google's parent company, Alphabet, posted earnings of $26 billion in the same time period, a 21-percent jump from a year ago.
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Davey Alba at WIRED
Google and Facebook Tighten Grip on US Digital Ad Market - eMarketer
September 21, 2017 | Media Buying It's no longer news to say that Google and Facebook dominate the US digital ad market. But this year that supremacy is exceeding expectations, according to eMarketer's latest digital ad spending forecast.
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Emarketer
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Pretty soon there will be nothing worth reading online.
You don't always hear the bubble burst. Often, it's more a gradual escaping of air, signaled by nothing more than the occasional queasy feeling you bat away: One house for sale on the block, oh well. Two, three-maybe just a robust market? Five, six, seven-and suddenly everyone's underwater and the sheriff is at your door.
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Mother Jones
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Refinery29 Lays Off 34 Staffers in Latest Sign of Digital-Media Malaise
Refinery29 has pink-slipped 34 employees, with the digital media player citing a "challenging" advertising environment for the layoffs. The New York-based company said the cuts represent 7.5% of its workforce, leaving it with around 420 employees worldwide. Refinery29 targets young female audiences with a mix of news, lifestyle, and video content.
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Todd Spangler at Variety
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doom for the once-booming digital media industry - digital media’s revenue problem - digital advertising
What these projects all have in common, though, is that they are free or mostly free, with business models that are dependent on advertising revenue. And with the giant platforms Facebook and Google soaking up 89 percent of all new digital ads, as Ken Doctor reports at the Nieman Journalism Lab, there is virtually no likelihood that they will ever attain consistent profitability. Meanwhile, they subsist on vast seas of venture capital — and the investors who supplied that capital IS beginning to realize that they may never get their money back.
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Mashable and Vice, in particular, had been valued at levels disproportionate to their revenues, partly In the hope that online video ads would prove lucrative for publishers in a way that online display ads have not. That hope appears to have been misplaced.
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Even if the government does take real action against Big Tech, it’s not assured that the result will be to make its constituent firms any smaller or less influential. Franken, for instance, suggested in a speech that platforms such as Google and Facebook be treated more like utilities, applying principles analogous to net neutrality. That would constrain their actions, certainly. But Foer points out that the long-term result might be to further entrench them as, essentially, government-sanctioned monopolies. In the meantime, even with the public relations beating, it’s taking, Big Tech is only getting bigger—and richer.
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the biggest American internet companies — Amazon, Apple, Facebook, Google, and Microsoft — “control much of the online infrastructure, from app stores to operating systems to cloud storage to nearly all of the online ad business.”
Meanwhile, most American homes and smartphones connect to the internet through a “handful of broadband companies — AT&T, Charter, Comcast, and Verizon, many of which are also aiming to become content companies, because why not.”
